Inserts / Outserts
Many options are available.
Call for insert / outsert brochure.
Web Ads
Web Advertising Rates
Direct link
$75 per month
Top banner
650 per month
Top right side
600 per month
Bottom right side
500 per month
All web ads appear on the School Arts homepage and throughout most of the website. Direct links are on the Art Links page.
Web due dates
Web materials due on the 20th of the month. Web ads go live at the start of the following month (i.e., Web ads sent in by 8/20/09 go live on 9/1/09).
Digital Edition Ad Features
All print ads also appear online in the digital edition of School Arts. Enhance your digital ad with:
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Digital overlay
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Audio and video clips
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Bind-ins
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Flash files
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Cover wraps
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YouTube
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Belly bands
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Slide show
Sponsorship packages available. Call for a Digital Media Kit.
Added Value
Art Teacher Tested
Call attention to your newest products in this special advertiser section. All items are assigned a reader service number to encourage reader response.
Reader Service Cards
Two reply cards in each issue with a special “bonus information” section make it easy for readers to request your free literature, catalog, or sample. Free mailing labels are provided.
Reader’s Guide to Advertisers
This alphabetical list of advertisers—complete with reader service numbers and page numbers—refers readers to your ad, making it easy to locate your sales copy, and encourages reader response.
Web link on the School Arts website
Your ad is free in the Digital Edition
Special Positions
Special positions requested, other than “preferred,” are not guaranteed. Center spread is not sold.
Ad Dimensions
Magazine Trim Size: 8-1/8 x 10-7/8"
1 Page, Full Bleed 8-5/8 x 11-3/8"
(1/8" trims off. Keep all vital advertising material at least 1/4" from final edges.)
1/3 page column, 2-1/4 x 10"
Full page, 7 x 10"
1/4 page island, 2-1/4 x 7-1/2"
2/3 page, 4-5/8 x 10"
1/4 page horizontal, 4-5/8 x 3-3/4"
1/2 page horizontal, 7 x 4-7/8"
1/4 page vertical, 3-3/8 x 4-7/8"
1/2 page island, 4-5/8 x 7-1/2"
1/6 page horizontal, 4-5/8 x 2-1/2"
1/2 page vertical, 3-3/8 x 10"
1/6 page vertical, 2-1/4 x 4-7/8"
1/3 page square, 4-5/8 x 4-7/8"
All ads smaller than 1/6 page are 2-1/4 inches wide by 1, 2, 3, or 4 inches high.
Depth of Column is 10 inches; Width of Column is 2-1/4 inches; three columns per page.
Required preparation charged to advertiser.
Printed by web offset; saddle stitch binding.
We are not responsible for ad material after one year.
Web Ad Specifications Size: Vertical banner—120 x 240 pixels, 72 dpi
Horizontal banner—480 x 60 pixels, 72 dpi
Color: RGB File type: .gif
Note: Please include URL of company site with your ad materials to be linked from ad. E-mail web ads to jmccorkle@davisart.com.
Terms and conditions
Advertisers and ad agencies assume liability for all content of advertisements (including text and illustrations) printed, and also assume responsibility for any claims arising therefrom made against the publisher. The advertiser and the advertising agency are jointly and severally liable for payment.
Commission and Terms
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Agency commissions 15%.
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No commissions on mechanical charges, production charges, and inserts.
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Net 30 days.
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1/6 page minimum to hold frequency rate on contracts.
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Rates are non-negotiable.
Cancellation Policy
If necessary, ads must be cancelled seven working days prior to that issue’s closing date. Ads may not be cancelled or modified beyond that date. Otherwise, full rate will be charged.
